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Setting Powerful Goals for Your Real Estate Investment Business

Goals give direction, motivation, and purpose to your business. To achieve success, you need to create powerful goals that are inspiring, challenging, and achievable.

Without a clear and focused plan, it's easy to get sidetracked and lose sight of the big picture. BUT with the right mindset, there's no limit to what you can accomplish in your real estate investment business.

Setting Powerful Goals Begins with Asking Better Questions

When you ask better questions you get better answers. So, when you’re looking ahead at next year and setting goals for your business or personal life, it’s important to ask yourself questions that truly define what you want so you can set goals accordingly. If you haven’t been successful in setting big, yet realistic goals in the past, maybe you weren’t asking yourself the right questions.

When setting annual goals, ask yourself the following questions.

  1. What has worked well for you in the past year?

  2. What hasn’t worked well in the past year? What did you not accomplish?

  3. What are some things you need to do differently?

  4. What are my goals and desired outcomes for the upcoming year?

  5. What is the vision for my business and life beyond this year?

By asking these questions and starting with the end in mind, you’re able to reverse engineer what you want to accomplish and break it into manageable goals. Let’s deep dive into how you can crush your goals.

Celebrate Your Progress

Make a habit out of celebrating your wins, whether they be in real estate or your personal life. Small or big, every win deserves at least a happy dance! To make this tangible, write down what progress you’ve made and where your actions have moved the needle for you.

It’s been proven that humans feel a sense of satisfaction when they feel that they are making progress. Since progress equals happiness, take note of any little progress made, and celebrate the things you’ve accomplished periodically, on the way toward your big goal.

Reviewing and celebrating your accomplishments will give you the motivation to keep moving forward.

Examine The Stories You’re Believing

In the areas where you didn’t achieve what you intended, look at what stories are you telling yourself in terms of why? If the stories you're telling yourself aren’t supporting your goals you’re likely stealing the very rocket fuel you need to feel empowered for success.

If any of these stories sound familiar - it’s just too hard, there’s too much competition, I’m not smart enough, there was a pandemic - you need to adjust what you’re allowing yourself to believe.

If you’re blaming your lack of success on any of these excuses, it’s time to change the narrative for yourself. Here’s the truth behind every false narrative you tell yourself, you have a fear of success.

When you have fear of success, you’ll always find ways to sabotage your progress so that you can stay in your comfort zone. I hate to break it to you, but real estate empires aren’t built in comfort zones. There's always a story underneath the story, we have to analyze the deep layers to write a new one.

Expand Your Paradigm

Expanding your paradigm is another way of saying breaking out of your comfort zone. Whenever you try to do something outside of your comfort zone it's just that, uncomfortable. The goal is to understand that to grow, you have to stretch. You have to stretch yourself as widely as possible so that you can step into a better version of yourself.

One great way to expand your paradigm is to surround yourself with like-minded people. Join a mastermind, a success-focused Facebook group, or create your own circle of hustlers - whatever you need to do to surround yourself with similarly driven high achievers!

Another way is to go back and remember a time in the past when you successfully expanded your paradigm. Drawing from past experiences will allow you to find a parallel to your real estate business.

Perhaps you thought you’d never graduate from high school and then you did. Maybe you thought you wouldn’t get into college and it happened. Were you fearful you weren’t cut out for parenthood and now you have children running around the house?

Can you think of a time in your life where you had a goal and even though you didn’t think achieving it was possible, you kept going until it came to fruition? Your real estate goals work the same way.

The 5 Reasons Why Most People Fail to Scale

Here are five key reasons why people fail to take their real estate business to the next level.

  1. Limiting beliefs

  2. Lack of a strategic plan

  3. Lack of systems for support

  4. Poor time management

  5. Lack of execution

Thinking Big And Setting Goals to Get There

Setting powerful goals for your real estate investment business sets you up for success. With big, realistic goals and a strategic plan, you can design the life of your dreams.

According to Tony Robbins, most people overestimate what they can do in a year, but they underestimate what they can do in a decade.

It’s interesting that people overestimate what they can do in a short amount of time, but underestimate what can be accomplished in a longer period. Just like with investing money, your accomplishments compound upon one another and propel you in a non-linear, upward trajectory.

So, celebrate your achievements and go out there and conquer this next year and the next and beyond! What you’re dreaming of can be yours, and it starts today.

This work by Annie Dickerson is licensed under CC BY-NC-SA 4.0


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